Steven Allred

A little about me—when I’m not working with business owners, you’ll often find me chasing big challenges, like climbing Mt. Rainier or hiking the Grand Canyon rim-to-rim-to-rim.

On the Grand Canyon trek, I hit the North Rim after hiking through the night—freezing, shivering, and ready to quit. But there was no way out except to keep going.

Climbing back up the South Rim in the heat, I focused on the smallest possible goals—sometimes just 20 steps at a time—and looked for the next landmark to give me hope. I couldn’t dwell on how far I had left; it would have broken me. Building a business is a lot like that. Sometimes everything in you screams “stop,” but you haven’t reached your goal. You keep going.

I’ve helped practice owners break free of the success trap — the beliefs, habits,and identity that once created success now acts like a ceiling, keeping the owner stuck in the daily grind. They focus on meeting everyone’s needs but their own and end up burnt out, stressed, and wondering if it’s worth it. It’s not until they shift how they see themselves that they can change how they lead.

It’s a pattern I have seen over and over throughout the country as I work with business owners. Here’s the good news — this can change. I help founders take back their company and lead from purpose and vision. When they do, the chaos subsides, the stress lifts, and the love for the business returns.

When I work with business owners, I bring 25 years of experience in running a small business to corporate level executive positions in national and publicly traded companies. This experience and working with business owners over hundreds of hours has taught me the biggest asset a business has is the owner - the decisions she makes, the focus he has and the energy invested has the biggest impact on business success. 

Investing in yourself as an owner is investing in the business. The first step is simple: ask yourself, How long are you prepared to keep getting the same results by doing things the same way? If you’re ready to invest in yourself and lead differently, we should talk.